Embrace Room Design is an interior design business with a passionate commitment to serving people in every season of their lives by creating spaces that reflect and enhance their unique lifestyles.
To'Nesha Allison, the founder and creative force behind the brand, wanted to convey a unique vibe that would resonate with her target audience. Through in-depth research and collaboration, we crafted a strategic branding approach that would embody Embrace's values and aesthetic. We drew inspiration from retro boho design, combining vintage and modern elements to create a distinctive look and feel.
branding
collateral
illustration
To capture the essence of Embrace, we explored various design elements, including fun shapes, a vibrant color palette, and a clean, modern aesthetic. Our goal was to create a branding identity that would be both inviting and playful, attracting the dream clients that Embrace serves.
The symbol is a reference to the mustard seed in Matthew 17:20 where Jesus tells his followers, “...if you had faith even as small as a mustard seed, you could say to this mountain, Move from here to there,’ and it would move. Nothing would be impossible”.
At its core, Embrace is passionate about serving its customers in their unique seasons of life. Through our branding strategy, we aimed to capture this essence and showcase it to the world. The end result is a branding identity that is both friendly and curious, capturing the spirit of Embrace and inviting potential clients to become part of the brand's story.