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unapologetic projects

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Embrace Room Design

Embrace Room Design is an interior design business with a passionate commitment to serving people in every season of their lives by creating spaces that reflect and enhance their unique lifestyles. To'Nesha Allison, the founder and creative force behind the brand, wanted to convey a unique vibe that would resonate with her target audience. Through in-depth research and collaboration, we crafted a strategic branding approach that would embody Embrace's values and aesthetic. We drew inspiration from retro boho design, combining vintage and modern elements to create a distinctive look and feel.

Foxgrove Luxury Camping

Foxgrove is a luxury camping brand that combines the rugged beauty of the outdoors with the luxurious amenities of a high-end resort. We developed a strategic brand identity that embodies the brand's core values of adventure, luxury, and sustainability to attract the brand's target audience of 25-45 year olds. Drawing inspiration from the natural surroundings and local culture, we crafted a visual and messaging strategy that balances rustic charm with refined elegance. The result is a brand that evokes a sense of adventure and relaxation in a stylish and upscale setting.

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Patanna's Bakery

Patanna's is a cozy and charming bakery on wheels that offers a delectable array of scones and other baked goods. We created an extensive brand identity that captured the essence of the food truck's warm and inviting atmosphere. Drawing inspiration from vintage bakeries, we incorporated a modern twist to create a unique visual identity that would stand out in a crowded marketplace. The end result was a cohesive and memorable brand that captured the hearts and taste buds of customers.

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Working with Not Sorry Co has been a game changer—not only for my business, but for my confidence as a small business owner.

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